Peter Kent - Search Engine Optimization for Dummies

Peter Kent - Search Engine Optimization for Dummies
For Dummies | 2004 | ISBN: 0764567586 | Pages: 384 | PDF | 12,3 MB

Build sites search engines love, and see your business boom
Find out how to make your site pop to the top when the search is on

Search engines, search directories, search systems -- it’s enough to make you search for antacids! Well, relax -- this book not only tells you which is which, it gives you the inside track on which ones to impress. Find out about pay-per-click search engine advertising, what your site needs to lure search engines, how and where to register, and more.

The Dummies Way

* Explanations in plain English
* "Get in, get out" information
* Icons and other navigational aids
* Tear-out cheat sheet
* Top ten lists
* A dash of humor and fun

Discover how to:

* Choose powerful keywords for your pages
* Increase visibility in search engines
* Avoid penalties
* Encourage other sites to link to yours
* Track your hits
* Use pay-per-click advertising productively

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